The Charleston Board of Zoning Appeals granted the Clay Center a variance of the sign regulations to hang banners on the building's facades and from a dozen light poles on the property.
The banners will be used to advertise programs and events happening at the Clay Center.
Lori Brannon of the city's Planning Department said the existing sign regulations permit banners as temporary signs and limits them to a 30-day period, three times a year.
"They want to do this as a permanent thing - the signs would change out every few months," Brannon said.
The banners would be visible to people driving past the Clay Center on Lee Street and Washington Street East.
Charleston Convention and Visitors Bureau CEO Alisa Bailey said in a letter supporting the variance that the goal of the banners is to "create the optimum 'sense of arrival' so that visitors to the Clay Center are excited and intrigued about what they will find inside."
Most businesses are permitted to have one banner, but exceptions were made for the Clay Center because it takes up an entire city block, Brannon said.
-FROM STAFF REPORTS